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The line includes packaging from prominent Black artists Hebru Brantley and Frank Morrison.
August 28, 2024
By: Melissa Meisel
Listerine has partnered with creative agency Compound for the Whoa Collection, which features limited-edition Listerine Cool Mint Antiseptic Mouthwash bottles.
According to the company, the new bottle wrap illustrations are emblematic of each artist’s signature afro-futuristic style.
The collection features media from prominent Black artists Hebru Brantley and Frank Morrison.
Additionally, Common released a related musical track, “The Art of Freshness.”
A portion of the proceeds from The Whoa Collection will directly benefit Increasing Diversity in Dentistry, a growing non-profit focused on the development, mentorship and retention of Black dentist professionals.
The limited-edition Whoa Collection is available for purchase at Target.
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